Close on the heels of Reliance Trends returning to UP, the company’s other standalone niche specialty stores including, Reliance Digital, Reliance Footprints and Reliance Music are following suit. While Reliance Footprints and Reliance Digital are expected to be launched in Lucknow early next year, talks for setting up Reliance Music stores are in the final stages. This is our third year of operations and already they are the largest chain of apparel stores in the country. The plan is to take this forward by launching 100 stores by 2011-12 and 155 stores by 2012-13. All the locations have been identified and work is going on at these sites at various stages, Sirdeshmukh informs.
Mukesh Ambani’s Reliance Industries didn’t have smooth sailing in UP for a while. Three years ago, it was forced to close shop in the state as Reliance Industries had made a failed attempt to foray into the organized retail sector in India’s most populous state through Reliance Fresh.
Reliance Trends houses some of the best brands from various parts of the world including their collections. The store’s core principle is – ‘Fashion at great value’. It offers a mix of private brands across men’s, women’s and children’s categories. The collection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.
Reliance Trends seems unbeatable as they offer fashionable and trendy clothes at prices unmatched in the market. Reliance Trends is leaving no stone unturned in tapping the homogeneous mix of world famous brands and private brands and is all set to expand to 56 stores by the end of current financial year.

The store is in the City Centre Mega Mall, which is spread over an area of 14,000 sq.ft. It offers a wide array of exclusive designs for men’s, women’s and children’s apparel and accessories.

Reliance Trends National head – operations, Akhilesh Prasad said, “We are thrilled to bring Reliance Trends to City Centre Mega Mall, Raipur. We are confident that this store, with the latest fashion, high-quality and affordable prices, will be welcomed by the discerning consumers. At Reliance Trends, we bring the best of and widest collection of designs for the entire family, from Reliance’s own collection, under one roof. It’s our constant endeavor to deliver fantastic choice and quality, yet at very economical prices”

Reliance Trends houses some of the best brands from various parts of the world including their collections. The store’s core principle is – ‘Fashion at great value’. It offers a mix of private brands across men’s, women’s and children’s categories. The collection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.

Reliance Trends seems unbeatable as they offer fashionable and trendy clothes at prices unmatched in the market. With many other brands yet to come out with offers this festive season, it is an early start by Reliance to get the offer publicized well in advance so that people know exactly what they have to offer. This will ensure that the recall value of the brand is higher and the people will remember this offer when they go out to shop for either themselves or for others. The gift voucher may soon become a popular gifting trend since the person who is being gifted the voucher has flexibility of choosing his own gift.

Hence, its wait and watch now as Reliance have taken the first step and whether other popular brands will follow suit is a question that will soon be answered.

Reliance Trends, a subsidiary of Reliance Retail which is a part of Mukesh Ambani’s Reliance Group, is well known to have constant offers to cheer the consumers. The great deals coupled with good quality merchandise, has encouraged consumers to try out Reliance Trends more often. This year round, they have yet again waved the magic wand and come up with a great offer for its customers.

When a person shops for over Rs. 2000, the customer is entitled to a gift coupon worth Rs. 1000 which may be used to shop at Reliance Trends stores later on. The value of the vouchers only increases as the amount the person has shopped for, increases. With the shopping of Rs. 3000, a person is entitled to a gift voucher worth Rs. 2000 which can be redeemed at any of the Trends outlets later on. An extra gift coupon worth Rs. 500 will also be awarded to the customer if he shops using an ICICI Bank Credit Card or Debit Card.

The offer will be valid on select merchandise at Reliance Trends till the end of the Diwali season this year. Reliance Trends houses some of the best brands from various parts of the world including their collections. The brand’s core principle is – ‘Fashion at great value’. It offers a mix of private brands across men’s, women’s and children’s categories. The collection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.

Reliance Trends is the apparel, luggage and accessories specialty store. It has presence in places like Delhi, Gurgaon, Bangalore, Hyderabad, Mumbai, Ahmedabad, Kochi, Vishakhapatnam, Chennai, Vijayawada, Belgaum, Vadodara and Amritsar, the press release added.

The Vijaywada outlet of Reliance Trends has a spread of around 20,000 square feet and offers more than 100 Indian and international brands for men, women and kids. Addressing at the launch press conference on Tuesday, Reliance Trends chief executive Arun Sirdeshmukh said that they were bringing the best and widest collection of designs at affordable prices to meet the needs of entire family. “We are confident that the discerning consumers will welcome our latest fashion and high quality products. We offer these at reasonable prices,” he said.

Reliance Trends is chalking out major expansion plans. Mr. Arun Sirdeshmukh had said in mid Jan, “You will see now and for the next two years, our growth rate would be far higher than any apparel retailer in the market.” According to senior company officials, with their incredible price offering, Reliance Trends is on its way to transform the apparel industry in India. Reliance Trends remains the only apparel outlet unaffected by the economic downturn and with the launch of Vijaywada store, Reliance Retail is looking all set to expand aggressively, thereby strengthening its foothold over the Indian Apparel industry.

Stating that the store would offer many brands to meet the needs of all categories, Mr. Sirdeshmukh said renowned brands like Peter England, John Players, Contra by Indigo Nation, Shapes, Reid & Taylor, Belmonte, Oxemberg and so on were available. Apart from the ready-to-wear garments, the store also caters to consumers who prefer to shop for fabric and tailor their clothes. Reliance Trends offers its own collection alongside renowned Indian and International brands at the store. It also caters not just to the ready-to-wear consumers but also fabric lovers.

Source:http://www.mynews.in/News/Reliance_Trends_comes_to_Vijaywada_N42676.html

As the apparel retail subsidiary of Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique target: to offer the common man quality and fashionable clothing at remarkably low prices. The mega structure store has been established keeping the needs of common man in mind. Backed by the largest corporate entity in India, Reliance Industries, this strong enterprise stayed unaffected even during the times of economic slowdown. In fact, Reliance Trends was conferred the prestigious title of the Asia Retail Congress recently.

Realising the growing prosperity of smaller towns and cities in India, Reliance Trends is now laying emphasis on A and B class towns.  Of the new stores, 60 per cent will be in smaller cities and towns as they have the advantage of lower ren¬tals and lesser property pri¬ces. At present, it has 18 st¬ores in 13 cities, including Nashik, Ghaziabad, Jalandhar and Vishakapatnam.

Reliance Trends is planning to add 1.5 million sq ft retail space to assist its expansion plans. A considerable number of stores sized 15,000 to 25,000 sq ft will come up in the land bank available with Reliance Retail, the rest on leased and rented spaces. “As per standards, an investment of Rs 1,500 to 2,000 is required for each sq ft of retail space,” said Mr. Akhil¬esh Prasad.

Source:http://news-views.in/reliance-trends-eyes-major-expansion-plans-100-store-launches/