Reliance Jewels has been gradually increasing its India footprint as it sets up large format stores ranging from 2500 sq.ft to 15000 sq.ft across various cities in India such as Ahmedabad, Bangalore, Gurgaon, Hyderabad, Mumbai, New Delhi and Vizag among others. The store chain is upbeat about its sales growth and plans to scale up to 100 stores in the next 3 years, as outlined by Mr. Bijou Kurien, the CEO of Reliance Retail Lifestyle. The company has plans to add 14 more stores by this fiscal-end to the existing 10 outlets of Reliance Jewels, specializing in sales of gold and diamond jewellery under private label RJ. “We have announced to open 10 more Reliance Jewels stores and six Time Out store by the end March with a total investment of Rs. 150 crore,” Kurien had quoted earlier.

As per the plan, the gold jewelry at all Reliance Jewels’ stores will consist of Kolkata Filigree, Rajkot minakari jewelry, Kundan from Jaipur, Temple jewelry from Kerala, Jadau from Amritsar and so on. Even in Diamond jewelry, Reliance Jewels will offer only the best. One will find the widest variety of Diamond jewelry designs here ranging from simple daily wear to party wear items to celebrate every special occasion in a person’s life.

As an independant jewellery retailer, the store was also a part of the first ANANT buyer-seller meeting organized by Gem and Jewellery Export Promotion Council (GJEPC) earlier this year. Reliance Jewels (Hyderabad) was declared a regional winner of the Anant Shooting Star contest and was conferred with a trophy and a certificate by GJEPC.